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Becoming Better Ancestors
Inspiration
Inspired by Roman Kznaric’s book “The Good Ancestor”, we recognised that considering our own lineage was a great way to engage all of our team in addressing climate change.
Roman looks at cultures around the world and identifies the drivers that cause people to work on projects they will never see the end of - he calls this “cathedral thinking” after the many such buildings that have taken hundreds of years to construct.
Addressing Climate Change
With climate change being our society’s most imminent threat, we want every business decision to help us move towards becoming carbon negative. When thinking about our children, seven generations down the line, this becomes an interesting and energising challenge to undertake.
"Becoming Better"
All that said, we recognise that we are no paragons of virtue, and that many of our existing practices could be so much better. But rather than just give up because it’s all too difficult, we recognise we are on a journey. Provided each day we can say we are better than the last, we’ll all be moving in the same direction.
Our Better Ancestors
carl benfield
Managing Director
rebecca benfield
Company Secretary
Jane Miles
Customer Care
cassie benjamin
Finance
Sebastian Orzelski
Senior Designer
Farhaan Butt
Project Coordinator
David Benjamin
Web & IT Manager
sam miles
Manufacturing
ryan coles
Manufacturing
rob mayo
Manufacturing
matt woodman
Manufacturing
paul holloway
Production Manager
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What does becoming a Better Ancestor mean?
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